ViewFi launches ViewDrops: reward video engagement with Social Tokens

ViewDrop™ allows brands to reward viewers with Social Tokens for their attention. A powerful new format to build a targeted audience, supercharge your videos, and deepen community engagement. The whitelabel ViewDrop tooling enables brands to drop rewards to consumers, delivered seamlessly within a video player, anywhere across the web. Brands then reward these holders with VIP benefits, discounts, contests and exclusive access.